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A line from the movie “The Help” spoken by a maid to her young charge. Repeated over and over to make sure the young girl has memorized every syllable.  You is kind…you is smart…you is important!

This hits me as being so relevant to the kind of photographer I want to be. With the new year, it seems like every photographer in the state has some new shiny marketing tool, ready to draw in the masses. I ask myself, “how can you compete with all of this?” And the truth is, the only way to stand out from the crowd is to build a reputation of genuine, good old fashioned respect and caring for your client base.

A client is not just a dollar sign. A client starts as a student, while as a photographer, you educate them on the value of your product and of the photo “adventure” to come. The relationship builds from there, until you are friends…sharing such incredibly intimate moments that you will always (or should always) have a connection.  When you share a wedding day, photograph a newborn, and then catalog the following years with family photos and Christmas cards your clients become an extended family.

And just like you would remind a member of your family of how important they are to you, it’s just as important to remind your clients. Never let them forget that they are vital to your success, and because of that, they are tied to the happiness that exists in your everyday life. Make sure you let them know what they bring to the table, and how you appreciate their good qualities!

I may not always be the first to come out with a cool idea, or maybe something I create is soon done by other artists. But one thing that cannot be duplicated is the way that I respect and appreciate how clients have enriched my life! I am so thankful for those of you who are making this journey with me.

Wishing you the best!

Nicole

 

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