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Posted on January 19, 2012

A line from the movie “The Help” spoken by a maid to her young charge. Repeated over and over to make sure the young girl has memorized every syllable.  You is kind…you is smart…you is important!

This hits me as being so relevant to the kind of photographer I want to be. With the new year, it seems like every photographer in the state has some new shiny marketing tool, ready to draw in the masses. I ask myself, “how can you compete with all of this?” And the truth is, the only way to stand out from the crowd is to build a reputation of genuine, good old fashioned respect and caring for your client base.

A client is not just a dollar sign. A client starts as a student, while as a photographer, you educate them on the value of your product and of the photo “adventure” to come. The relationship builds from there, until you are friends…sharing such incredibly intimate moments that you will always (or should always) have a connection.  When you share a wedding day, photograph a newborn, and then catalog the following years with family photos and Christmas cards your clients become an extended family.

And just like you would remind a member of your family of how important they are to you, it’s just as important to remind your clients. Never let them forget that they are vital to your success, and because of that, they are tied to the happiness that exists in your everyday life. Make sure you let them know what they bring to the table, and how you appreciate their good qualities!

I may not always be the first to come out with a cool idea, or maybe something I create is soon done by other artists. But one thing that cannot be duplicated is the way that I respect and appreciate how clients have enriched my life! I am so thankful for those of you who are making this journey with me.

Wishing you the best!

Nicole

 

Posted on October 7, 2011

This day just can’t get much better…website and cart-check! Wedding tomorrow-check! A few shoots to wrap up tonight, and voila…things are looking up! Can’t wait to take some time tonight and check out Art Prize in downtown Grand Rapids, I’m so thankful to live in such an arts-based community!

Hope you all have a wonderful weekend, see you on the flip side!

Nicole

Posted on October 7, 2011

Okay, a little cheesy, maybe too excited…I know! But still, a new website is a lot of work and I am so excited to share ours with you! Our new format allows us to keep our Blog and Website all in one, so not only to you get the chance to check out our work, but you also get the chance to live life alongside us.  Hopefully you will learn a bit about “how we roll!”

I look forward to this new stage of our adventure…can’t wait to see what comes next!

Nicole